Thomson Medical

Thomson Medical Group is a multidisciplinary healthcare provider offering services across Traditional Chinese Medicine, fertility, dermatology, dentistry, and wellness.

Challenge

Thomson initially approached us to improve organic visibility for their Traditional Chinese Medicine (TCM) website. Having an understanding of Singapore’s rigorous online compliance regulations meant we could provide more than just digital performance, making for an efficient and effective partnership.

Our Approach

Our engagement began with a focused SEO project but evolved into a broader partnership. We were engaged to redesign and redevelop multiple websites in the group portfolio, including:

Thomson Fertility
Thomson Specialist Skin Centre
Thomson Dental
Thomson Wellth (later rebranded as Thomson Specialists)

We also assumed responsibility for hosting, website management, and technical support across the group’s sites.

In addition to the web projects, our team planned and executed multiple digital marketing campaigns, which included:

Paid ad strategy and management
Social media strategy and content creation
Ongoing campaign performance analysis and optimisation

Results & Impact

This comprehensive engagement helped Thomson:

Improve SEO rankings and organic traffic across several clinics

Consolidate digital infrastructure with faster, more secure websites

Drive increased appointment bookings through paid and organic channels

Build a consistent and professional digital presence across specialties

Sector Insight

Navigating privacy, compliance, and content sensitivity are essential components when operating in online medical services. If your organisation has similar requirements, get in touch.