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High Peak Station

Visual identity, web design, WordPress development

Luxury tourism website design - Matterhorn Digital


Logo design
Visual identity
UI / UX / website design
WordPress development

High Peak Station is a 4,000 hectare high country farm, located 1.5 hours from Christchurch, New Zealand.

Family owned, High Peak’s operations are diversified across various high-end tourism ventures, health products, agricultural products and corporate events.

Looking to unify all of the sub-brands under the main umbrellar brand, while affording each sub-brand with a level of independence, we created the below.


Visual identity for NZ luxury tourism operator High Peak Station


Updated visual identity for NZ luxury tourism operator High Peak Station


Drawing on the unique colours of the area through its changing seasons, we created a colour pallet to guide future applications of the brand’s identity.


A unique colour scheme based on the seasonal colours of the Canterbury high country



With a stencil font selection for titles, which matches the main font.


A rustic custom font designed specifically for the the High Peak brand


We designed various applications to demonstrate how the branding may be applied.


Branding applications demonstrating the brand's versatility


And a website which is scalable, and can be rolled out to the other sub-brands of the business which makes for a cost-effective, easy to manage solution for a company with multiple business’ under the main banner.


We designed a mobile version of the website specifically for High Peak to accommodate how users engage with a website differently on their phones


Visit the High Peak Station website here.

Want to talk Custom website design or Logo design ?

WordPress developers Christchurch

Jacob Säwensten - Brand & UX Designer

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