From Ancient Ingredients to Modern E-commerce: A Complete Wellness Product Launch

Creating wellness products that honour ancient traditions whilst meeting modern regulatory requirements presents unique challenges. This project exemplifies how thoughtful product development, combined with strategic Shopify design, can successfully bring traditional health ingredients to contemporary markets.

The Challenge: Bringing Traditional Wellness Ingredients to Modern Markets

Our client envisioned a wellness supplement combining three time-tested ingredients: deer velvet from Traditional Chinese Medicine, bone broth used across civilisations for centuries, and honey’s universal healing properties. The challenge was translating these ancient wellness traditions into a modern, compliant, and commercially viable product.

Each ingredient required careful research to understand historical uses, current applications, and regulatory restrictions across different markets where health claims vary significantly.

Our Approach: Comprehensive Product Development and Shopify Design

We managed the complete journey from product concept to market launch, including physical product design, brand development, and Shopify website creation. Our designer delivered exceptional work that clients could literally hold in their hands – always satisfying for wellness product development projects.

The tagline “Ancient ingredients. Modern products” encapsulates the brand positioning, connecting historical wellness wisdom with contemporary health-conscious consumers seeking natural approaches to healthy ageing and athletic performance.

Navigating Health Claims: Compliant Marketing for Wellness Products

Dietary supplement marketing requires careful navigation of health claims regulations that vary dramatically between countries. One incorrect claim can create serious legal issues for wellness brands, so we invested considerable time understanding permissible messaging for each target market.

This regulatory awareness shaped every aspect of our branding and communications strategy, ensuring the Shopify website and marketing materials remained compliant whilst effectively communicating product benefits.

Results: Sustainable Wellness Brand with Ethical Foundation

The finished wellness product reflects genuine commitment to ethical sourcing and sustainability. The deer velvet comes from New Zealand’s most sustainable farm (Supreme Winner 2024), where deer are humanely treated and antlers removed under veterinary supervision without harm to the animals.

This ethical foundation, combined with our comprehensive Shopify design and compliant marketing approach, created a wellness brand that appeals to health-conscious consumers whilst meeting all regulatory requirements across multiple markets.

View the Rockwood Forest website here.