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Fraemohs Homes – Rebrand

Logo design, rebrand, brand identity

Rebranding a local here in Christchurch


Logo design

2018 marked 50 years in business for Fraemohs Homes. And one of the things they did to respect that achievement was implement a comprehensive rebranding of the company to reflect its current personality, and help cement its future.



The company is a bit of a local hero in Christchurch. And in true Canterbury style it makes very little fuss as it just goes about its business. It’s hardly a household name, and you’ll seldom see it advertising on television or on the billboards. But ask anyone who has ever lived in a home by Fraemohs, and you’ll notice they have a far deeper affection for their home than most.


Best brand agency Christchurch


For its 50th year in business we wanted to achieve three things through its rebrand. First, we wanted to return it to its Scandinavian roots from whence it came, founded by Danish emigrant Monni Fraemohs in 1968. Our Lead Designer comes from Sweden so this came naturally. Second, we wanted to accentuate the longevity of the company, which we did via the symbol resembling the rings of a tree.


Branding a Christchurch building company


Finally, we sought to convey that while timber is and always will be the foundation of the company, the modernised version of the company is more than just the builder of timber homes. That it is innovating as much now as it was 50 years ago when Monni Fraemohs introduced his unique Scandinavian homes to the New Zealand public.

2018 has been a big year for this terrific company. To read about some of the other work we have done with Fraemohs, visit this project page.

Visit the Fraemohs Homes website here.

Want to talk Branding or Logo design ?

WordPress developers Christchurch

Jacob Säwensten - Brand & UX Designer

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