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Fraemohs Homes – Rebrand

Visual identity & rebrand

Rebranding a local here in Christchurch


Logo design
Visual identity

2018 marked 50 years in business for Fraemohs Homes. And one of the things they did to respect that achievement was implement a comprehensive rebranding of the company to reflect its current personality, and help cement its future.



The company is a bit of a local hero in Christchurch. And in true Canterbury style it makes very little fuss as it just goes about its business. But ask anyone who has ever lived in a home by Fraemohs, and you’ll notice they have a far deeper affection for their home than most.




For its 50th year in business we wanted to achieve three things through its rebrand. First, we wanted to return it to its Scandinavian roots from whence it came, founded by Danish emigrant Monni Fraemohs in 1968. Our Lead Designer comes from Sweden so this came naturally. Second, we wanted to accentuate the longevity of the company, which we did via the symbol resembling the rings of a tree.


Toby and the Matterhorn team have been integral to our growth. Our one-stop marketing, design and technology shop since we partnered up back in 2015. Toby ‘gets’ our business, is passionate, versatile and goes over and above. Having him and his team on our side means we can focus on doing what we do. I’d recommend Matterhorn to any growth focused business after a proper marketing partner.

– Tim Foster, Executive Director


Finally, we sought to convey that while timber is and always will be the foundation of the company, the modernised version of the company is more than just the builder of timber homes. That it is innovating as much now as it was 50 years ago when Monni Fraemohs introduced his unique Scandinavian homes to the New Zealand public.


Brand agency, minimalist Scandinavian design - Matterhorn Digital


Home Grown Homes

Led by Jacob our most recent brand refresh for Fraemohs was the ‘Home Grown Homes’ theme, which we integrated into Fraemohs’ marketing in September 2021.


Brand refresh. Home Grown Homes - Matterhorn Digital


It’s been a big few years for this terrific company, with a newfound interest in their unique homes among the public, and the establishment of several franchises around New Zealand. Among other things we designed their website, more about that here.

Visit the Fraemohs Homes website here.

Want to talk Branding or Logo design ?

WordPress developers Christchurch

Jacob Säwensten - Brand & UX Designer

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