Visual identity and logo design

A neat glimpse in to an industry we had nearly no prior knowledge of; Story IQ have been providing training in data storytelling and data visualisation for close to 10 years. With a growing market in the US, Singapore and the Philippines, they wanted to bring their brand in line with what they have hitherto achieved as a company. And create a visual identity which would grow as they grow.

Our concept built on their previous logo, but in a more refined and unique way.

The fonts we chose for their progressive look and feel. The icons we developed to support the information in a fun and engaging way, in line with the brand’s personality.

Some of the applications we designed to demonstrate how the visual identity may be employed:

Along with the website concept, all supplied with a comprehensive brand identity document, containing the fundamental building blocks for StoryIQ’s visual identity.