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Rebranding Fraemohs Homes

A new look to reflect 50 years of innovation

Rebranding a local here in Christchurch

— WHAT WE DID

Logo design
Rebrand
Videography

Building companies have a tendency to crash and burn with some regularity it seems. And it  seems too like the ones which make the most noise are often the ones to crash most spectacularly. Warren Buffet said “It’s only when the tide goes out that you learn who’s been swimming naked.” And from this angle you start to appreciate what an achievement it is that 2018 marks 50 years in business for Fraemohs Homes.

 

Rebranding an older company to give it a new look

Above: the previous branding, as seen outside the company’s head office in Christchurch.

 

The company is a bit of a local hero. And in true Canterbury style it makes very little fuss as it just goes about its business. It’s hardly a household name, and you’ll seldom see it advertising on television or on the billboards. But ask anyone who has ever lived in a home by Fraemohs and you’ll notice that these people have a far deeper affection for their homes than most occupants of other houses.

 

Branding a Christchurch building company

 

For its 50th year in business we wanted to achieve three things through its rebrand. First, we wanted to return it to its Scandinavian roots from whence it came, founded by Danish emigrant Monni Fraemohs in 1968. Fortunately for us one of our senior designers (Jacob) is Swedish and tapping in to the Scandinavian minimalism was very natural to him. Second, we wanted to accentuate the longevity of the company, and we did this via the symbol which resembles the rings of a tree. Finally, we sought to convey that while timber is and always will be the foundation of the company, the modernised version of the company is more than just the builder of timber homes nowadays and indeed, is innovating as much now as it was 50 years ago when Monni Fraemohs introduced his unique Scandinavian homes to the New Zealand public.

 

Company branding for a Christchurch building

 

2018 is set to be a big year for this terrific company, and among other things the updated look and feel is being rolled out to celebrate its achievement. To visit the website click here. Or to read about some of the other work we have done with Fraemohs, visit this project page.