How We Transformed a 50 Year Old Building Company Into New Zealand's Digital Success Story

Fraemohs represented everything we admire about New Zealand’s construction industry: heritage, craftsmanship, and the vision to evolve with changing times. This building company, established in 1968, approached us during a pivotal transformation period that would define their future success.

The Challenge: Modernising a Heritage Building Company’s Marketing

By 2015, Fraemohs’ progressive management team had invested heavily in improving internal processes and operational efficiency. However, whilst focusing on these crucial behind-the-scenes improvements, their marketing efforts had stagnated. Traditional construction marketing approaches weren’t delivering results, and their digital presence barely existed.

The company needed comprehensive digital marketing support that could generate immediate leads whilst building long-term brand recognition for their expanding franchise network across New Zealand.

Toby and the Matterhorn team have been integral to our growth. Our one-stop marketing, design and technology shop since we partnered up back in 2015. Toby ‘gets’ our business, is passionate, versatile and goes over and above. Having him and his team on our side means we can focus on doing what we do. I’d recommend Matterhorn to any growth focused business after a proper marketing partner.

– Tim Foster, Executive Director

Our Comprehensive Approach: Full-Service Digital Marketing for Construction

We became Fraemohs’ complete digital marketing partner, handling everything from brand identity development to daily social media management. Our services included logo design, visual identity creation, SEO optimisation, Google Ads management, conversion optimisation, photography, videography, copywriting, and strategic advertising campaigns.

This holistic approach ensured consistent messaging across all touchpoints whilst maximising the impact of every marketing pound invested.

Building Community: Social Media Success in the Construction Industry

Growing a construction company’s social media following to over 10,000 engaged followers required authentic community building rather than traditional promotional tactics. We focused on transparency, helpfulness, and genuine engagement with Fraemohs’ diverse audience.

Our regular Facebook and YouTube campaigns, including creative sponsorship initiatives like the Scandinavian Film Festival artwork, demonstrated Fraemohs’ community involvement whilst showcasing their building expertise to potential customers.

Results: 8 Years of Sustained Growth and Market Leadership

After eight years of partnership, Fraemohs’ monthly website traffic remained 20-30 times higher than our starting point. More importantly, this increased visibility supported their successful franchise expansion across New Zealand, transforming them from a traditional building company into a modern construction industry leader.

The comprehensive digital marketing strategy we implemented continues delivering sustainable growth, proving that heritage building companies can thrive in the digital marketplace with the right marketing approach.