SMRT Strides and Stellar Brands
Get in touch →SMRT Strides and Stellar Brands
— WHAT WE DID
SMRT Strides (formerly SMRT’s commercial division) operates some of Singapore’s most recognisable transport and lifestyle brands, including Strides, Stellar Lifestyle, and Stellar Ace.
Our collaboration began in 2016, when our team won the tender to develop the first WordPress site for Strides, which at the time was focused on private hire and premium bus services.
This initial project marked the start of a long-term partnership that would expand significantly over a decade to the present day.
Our scope quickly grew to include:
Website development and hosting
Social media setup and management for brand launch
Cross-channel advertising campaigns to introduce Strides to the Singapore market
As Strides evolved, so did our work. We supported the digital needs of newly launched divisions and rebrands, including:
Strides International (Engineering & Rail)
Strides Mobility
Strides Digital
Charge+ (EV Charging)
Strides Premier – a merger of Strides Taxi and Premier Taxi
Stellar Lifestyle & Stellar Ace (incl. Wink+) – the Group’s leasing, retail and advertising arms. Across all these, we provided:
Full website development and hosting
Ongoing digital security, compliance, and uptime management
Coordination with multiple internal management teams
Seamless evolution of digital infrastructure as the business scaled
Our most recent milestone is the development of Stellar CMS, a powerful custom content management system built on Payload. It now powers:
Stellar Lifestyle
Stellar Ace
This CMS integrates securely with internal systems for:
Retail and advertising space management
Customer and lead engagement
Marketing automation
Real-time dashboards for partners and retailers
Results and highlights include:
Nearly a decade of uninterrupted uptime and compliance
Scalable infrastructure supporting evolving needs
Custom-built enterprise-grade CMS tailored to the client’s ecosystem
Consistent digital support for one of Singapore’s largest and most complex mobility groups
View the SMRT Strides and Stellar websites here:
Want to talk digital infrastructure or web security ?
Toby Burrows - Digital Consultant
Get in touch →