One Website Powering Three Distinct Experiences

When this university arts project came to tender, our team brought fresh perspective from recent high-profile cultural work, including brand development for a major international museum. The brief presented familiar challenges: creating distinct digital identities for multiple venues while maintaining cohesive institutional branding.

The Challenge: Unifying Multiple Arts Venues Under One Brand

The existing Centre for the Arts website wasn’t delivering the engagement levels this prestigious institution deserved. Visitors struggled to navigate sprawling content, and the “What’s on” section – arguably the most crucial element for any arts venue – wasn’t showcasing events effectively.

Our Solution: Intelligent Information Architecture That Actually Works

We completely reimagined the site structure, developing sophisticated information architecture that appears effortlessly simple to users. Behind the scenes, our automated algorithm ensures the most relevant events surface for each visitor while dramatically reducing ongoing maintenance requirements for university staff.

The new “What’s on” functionality became the digital heart of the operation – smart, responsive, and genuinely useful for both casual browsers and dedicated arts enthusiasts.

Technical Innovation: One Website Powering Three Distinct Experiences

Our favourite solution involved WordPress multi-site functionality, creating three interconnected websites (main arts centre, Baba House, and university museum) that share data seamlessly. This means the university maintains three professional web presences for the effort of managing one.

Results: Streamlined Management Meets Enhanced User Engagement

Working within strict university brand guidelines while pushing creative boundaries where appropriate, we delivered a system that satisfies both institutional requirements and user expectations. Integration with Gravity Forms using Ajax ensures lightning-fast performance while meeting Singapore’s stringent data protection standards.

National University of Singapore Centre for the Arts 

National University of Singapore Baba House

National University of Singapore Museum